Julien Dabi

I work with CPG founders and their teams to understand what's driving profitability, anticipate cash needs, and decide what the business can afford to do next, from taking on a new retail account to hiring for growth. As their fractional CFO, I also build the financial planning, reporting, and processes needed to support a growing business.

I bring fifteen years of CPG experience, including ten as CFO of Natierra (freeze-dried fruit, seasonings, and superfoods), working across branded and private label products sold through natural retail (Whole Foods, Sprouts) and conventional retail (HEB, Publix, Food Lion, Kroger), as well as digital and marketplace channels.

Where I help

• Cash management and working capital
• P&L and balance sheet analysis by channel and SKU
• COGS and margin architecture across natural, conventional, and digital channels
• Deduction strategy and reduction
• Co-packing and supplier contract structuring and negotiation
• Budgeting for marketing and growth investment
• Board and investor prep

Who I work with

Early-stage CPG brands, typically $10M–$50M in revenue, navigating retail finance for the first time or trying to find where margin is leaking.